ST
Sponsorship Tracker
The Alliance · reporting
live · salesforce · 14:11
Revenue vs Target
$9.0M
of $12.3M target
73%
to target
Open Pipeline
$5.0M
pipeline coverage41%
Forecast
$10.5M
vs target85%
Cities on track
10/30
green vs target33%

Needs attention

Upcoming events behind target · most urgent first

0d
0520 Customer Success Festival London 2026
London · Jun · 18 Jun
0%$30k to go
0d
0521 Product-Led Festival London 2026
London · Jun · 18 Jun
57%$21.3k to go
0d
0522 Sales Enablement Festival London 2026
London · Jun · 18 Jun
88%$7k to go
6d
0524 FPA Summit Austin 2026
Austin · Jun · 24 Jun
0%$60k to go
7d
0616 CMO Summit London June 2026
London · Jun · 25 Jun
84%$8k to go
20d
0621 Product Marketing Festival New York 2026
New York · Jul · 8 Jul
0%$50k to go

Events Sponsorship

Revenue vs target vs last year · pipeline & forecast per campaign

Silicon Valley · Jan
Critical
48%
$150k of $310k
vs LY (stage)
Pipeline$0
Campaigns5
Washington, D.C. · Jan
At Risk
81%
$162k of $200k
vs LY (stage) +40%
Pipeline$0
Campaigns5
Austin · Feb
At Risk
86%
$362k of $420k
vs LY (stage) +9%
Pipeline$0
Campaigns6
San Jose · Feb
On Track
140%
$281k of $200k
vs LY (stage) +69%
Pipeline$0
Campaigns2
New York · Mar
On Track
120%
$1.8M of $1.5M
vs LY (stage) +24%
Pipeline$0
Campaigns12
Boston · Mar
Critical
31%
$15.5k of $50k
vs LY (stage)
Pipeline$0
Campaigns1
Paris · Mar
Critical
0%
$0 of $30k
vs LY (stage) -100%
Pipeline$0
Campaigns1
Denver · Apr
On Track
97%
$164k of $170k
vs LY (stage) +44%
Pipeline$0
Campaigns4
Silicon Valley · Apr
At Risk
64%
$558k of $870k
vs LY (stage) -9%
Pipeline$0
Campaigns10
San Francisco · Apr
Critical
41%
$20.5k of $50k
vs LY (stage)
Pipeline$0
Campaigns1
New York · May
On Track
132%
$198k of $150k
vs LY (stage)
Pipeline$0
Campaigns2
Amsterdam · May
At Risk
70%
$268k of $385k
vs LY (stage) +46%
Pipeline$34k
Campaigns8
Berlin · May
Critical
0%
$0 of $70k
vs LY (stage)
Pipeline$0
Campaigns2
Atlanta · Jun
On Track
179%
$143k of $80k
vs LY (stage) +241%
Pipeline$15k
Campaigns2
New York · Jun
On Track
159%
$571k of $360k
vs LY (stage) +106%
Pipeline$0
Campaigns5
Seattle · Jun
On Track
122%
$207k of $170k
vs LY (stage) +71%
Pipeline$10.5k
Campaigns4
London · Jun
On Track18 Jun · 0d
100%
$336k of $335k
vs LY (stage) +31%
Pipeline$70.1k
Campaigns7
Austin · Jun
On Track24 Jun · 6d
137%
$370k of $270k
vs LY (stage) +687%
Pipeline$153k
Campaigns5
New York · Jul
On Track8 Jul · 20d
112%
$281k of $250k
vs LY (stage)
Pipeline$20k
Campaigns5
Sao Paolo · Aug
Critical13 Aug · 56d
0%
$0 of $10k
vs LY (stage)
Pipeline$0
Campaigns1
Boston · Aug
Critical19 Aug · 62d
30%
$115k of $380k
vs LY (stage) -58%
Pipeline$125k
Campaigns5
Los Angeles · Aug
Critical26 Aug · 69d
0%
$0 of $70k
vs LY (stage) -100%
Pipeline$0
Campaigns2
London · Sep
Critical2 Sept · 76d
55%
$27.5k of $50k
vs LY (stage) +6%
Pipeline$0
Campaigns1
San Francisco · Sep
At Risk9 Sept · 83d
72%
$1.3M of $1.9M
vs LY (stage) -20%
Pipeline$899.4k
Campaigns17
Berlin · Sep
Critical15 Sept · 89d
0%
$0 of $110k
vs LY (stage) -100%
Pipeline$71k
Campaigns2
New York · Oct
Critical1 Oct · 105d
0%
$0 of $50k
vs LY (stage)
Pipeline$0
Campaigns1
Seattle · Oct
Critical1 Oct · 105d
0%
$0 of $50k
vs LY (stage)
Pipeline$0
Campaigns1
Berlin · Oct
Critical21 Oct · 125d
5%
$5.0k of $95k
vs LY (stage) -84%
Pipeline$33k
Campaigns3
Boston · Oct
Critical27 Oct · 131d
45%
$455k of $1.0M
vs LY (stage) -46%
Pipeline$436.3k
Campaigns13
Sydney · Oct
Critical28 Oct · 132d
0%
$0 of $200k
vs LY (stage) -100%
Pipeline$61k
Campaigns6